experiences designed for humans

Our mission is to help you design & deliver great experiences.

We care about people: your people. We want them to feel happy, inspired, and secure whether they are your customers, clients, or staff.

We specialize in creating enjoyment & minimizing complexity in products, services, and operations, both new or existing.

The methods and processes we use put humans first: our work focuses on what works, where, when, how, and with whom.

Our team has collectively over 100 years of designing & executing human-friendly experiences.



(Founder, Chief Experience Officer)

Anastasia has over 25 years in the field of Experience Design working with companies and organizations committed to delivering quality experiences to their customers and staff. Her work has earned distinctions in the fields of financial services, publishing, and ecommerce. While her projects have been for companies of every size and shape, the objective has always been the same: make something good for people. Anastasia is actively involved in research and writing on the topic of Experience Design. She also attends a lot of meetings for her local government, loves a good run, rowing on the lake in the early morning, and is a committed advocate for quality of life.


(Consulting Advisor)

Diana is the senior Client Experience Performance Manager for Bank of America. She is responsible for achieving and maintaining client experience standards for over 800 Financial Centers. She held senior leadership positions throughout Bank of America including Consumer Banking, Home Loans, Corporate Communications, Process Design and Recruiting, Quality, Client Retention and Client Marketing. In addition, she held leadership positions in Client Marketing, New Account Acquisition, Education, Quality, Vendor Management, Contact Center Servicing, Credit Acquisition and Existing Client Credit. Diana is actively involved in both her local and global community and is on the fundraising board of One Community Many Voices. She lives in Maine with her husband, two very active boys, three cats, and a dog.


(Consulting Advisor)

Mike specializes in Digital Transformation. He recently served as a Principal in the Capgemini Consulting, NA, Digital Transformation practice. Prior to that he led numerous global digital strategic initiatives at OgilvyOne. Other major career experiences include being the Client Experience Executive for JPMorgan Treasury Services, where he oversaw the complete redesign, re-architecture and re-platform of the end-to-end client experience for JPMorgan ACCESS, the world's largest wholesale banking platform. Mike has worked at several of the world leading design agencies - Sapient, Scient and R/GA, and the pioneering innovation strategy consultancy, Doblin Group. He has a graduate degree in Design Management from the Illinois Institute of Technology. Mike lives outside New York City, with his wife and teenage son.


(Consulting Advisor)

Tom Weis is Asst. Professor in the Industrial Design department at the Rhode Island School of Design. The courses he teaches include topics in advanced prototyping, aquaponics and global security. His work has appeared in such places as the Cooper Hewitt National Design Museum, Time magazine’s Best Inventions of 2010 and the Mass General Hospital’s Russell MD Museum of History and Innovation. Weis is the co-founder of the design firms, Hello, we are ___ and The Steel House. Since 2015, Weis has explored how design and creativity can work to reduce nuclear threats. He has presented at the American Academy of Arts and Sciences, several nuclear weapons summits and is currently collaborating with faculty from the U.S. Military Academy at West Point. In his free time, his life is controlled by a beagle. .


(Consulting Advisor)

Sophie is Founder and Workforce Innovation Specialist at Flexcel Network. Sophie speaks, consults and writes as an authority on Future of Work issues including attracting, engaging and retaining talent; employer branding; managing distributed workers; intergenerational communication and new career paradigms. Sophie is the author of Embracing Progress. Next Steps for the Future of Work. Born and raised in London, Sophie has lived and worked around the world, loves to travel, learn, and dance. She has a BA from Oxford University and an MBA from INSEAD. Sophie lives in New York with her two children, two dogs and two chinchillas. .